For more than 35 years Allan’s Pool Shop has operated two outlets in Cairns and been regarded as the leading pool shop in the region. New owners purchased the business in 2017 and have a range of new services and markets they want to grow their pool servicing business into.
A business with national industry standards for today’s swimming pool market, they offer pool and spa servicing for residential, body corporate unit developments through to large hotels and resorts.
The new owners were looking for a marketing agency that could help them revitalise a business that was once regarded as a leader in it’s field. The business had been around a long time but needed a major refresh. From branding reviews to new communication strategies (Blueprint) for today’s media platforms, the new owners were looking for a “partner” to help them grow their new acquisition with improved customer connections, new product offerings, new services and improved customer care.
So, they came to Paykel Creative. In the journey, we have refreshed the brand, created a fresh new expanded website, developed and produced branding and call-to-action TV commercials, radio and even co-ordinated media for several major public events, created promotional assets and building/vehicle signage artwork.
Social media and digital advertising campaigns as well as a news blog service are ongoing.
Come and speak with us today, grab a coffee, take a seat and tell us about what you want to do, where you want to be, and we’ll come on the journey with you.We make great coffee »